See how AI describes your brand
- Industry:
- Media & Marketing
- Product:
- GEO monitoring platform
- Year:
- 2026
- Services:
- AI, Search, Analytics
People stopped searching and started asking. Search engine optimisation has a successor — GEO, or Generative Engine Optimization — and almost nobody can say how they are doing at it. A brand that once knew roughly where it stood on a results page now had no idea what an AI assistant said about it when a customer asked a direct question, or whether it came up at all.
The challenge
SEO was measurable. A brand could see the words people used, where it ranked, and what a visit was worth. Generative assistants take that away: the answer arrives already written, the sources are folded into a summary, and there is no ranking to hold a place in.
That left the marketing team guessing. They could not tell whether the assistants described the company accurately, whether they repeated something long out of date, or whether a competitor was named instead. Every story from a colleague who had tried it themselves counted as evidence, because there was nothing better to go on.
The outcome
GEO became something you can measure rather than argue about. The questions their buyers actually ask are put to the major generative platforms on a schedule, and the answers are scored: whether the brand appears, how accurately it is described, and which competitors are named alongside it.
Each check comes with what to do about it. A wrong or dated description becomes a specific correction to make, and the conversation moves from whether visibility in AI answers matters to which gap to close first.
“A reputation you cannot see is still a reputation.”
What would this look like for you?
Every case here started as a conversation about a problem that mattered. Tell us yours and we'll tell you honestly whether AI is the right answer.
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